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You'll wish you bought these 45 TikTok viral beauty products sooner. A new addition to e.l.f.'s lineup, these bronzing drops are extremely similar to the D-Bronzi Sunshine Drops from Drunk Elephant, but at a fraction of the cost, of course. It gives your skin a bronzy wash of color and radiant finish.
e.l.f. Poreless Putty Primer

Reviewers love how easy it is to blend and that it's a buildable formula. The sponge applicator is incredibly easy (and fun) to use, and just a few dabs will go a long way. It blends gorgeously into my skin and can be easily built up from a natural flush to full-on statement blush—like Madison and most of the TikTok girlies, I prefer the latter.
From bronzing drops to gripping primers and juicy lip oils, these TikTok viral e.l.f. products are all under $15.
I was mesmerized by the gorgeous shine and juicy pink flush and couldn’t wait to get it on my cheeks. It wasn’t available anywhere, and no amount of beauty-editor favors could get it into my hands. For months it taunted me every time I opened the app. Nothing in my (giant) arsenal of blushes would satisfy me.
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My confidence has truly suffered in the last year, but when I swiped on this blush, I felt prettier than I ever have—I audibly gasped at the effect. All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. If you love the way the Tatcha Silk Canvas Protective Primer or the Tarte Smoothing Primer minimize the appearance of pores and smooths fine lines, but don't love the price, go for the Poreless Putty Primer instead. The velvety texture creates a flawless base for makeup application, which is probably why it has 33,300+ 5-star ratings.
Nicole Kidman's Daughters Make Their Red Carpet Debut at AFI Life Achievement Award Gala
These are really all just words to describe a drugstore product that performs as well (or better in some cases) than their more expensive high-end counterparts, especially in the beauty space. In most cases, these "alternatives," which are usually loosely inspired by a popular item from a luxury brand, are more affordable than the products they seem to resemble. When it comes to creating affordable beauty products that look, feel, and perform like high-end products, no one in the game is acing it quite like e.l.f. She is famous, like Dolly Parton, for sleeping in her makeup. Her eyes sparkle as she speaks with the runaway, chatty energy of a hostess welcoming you to a party.
It's also creamy and blendable, which is why people love Shape Tape. It comes in 14 shades and has 25,700+ 5-star ratings. An alternative for Supergoop's beloved Unseen Sunscreen, this one has SPF 35 (only a little less than Supergoop's) and has a similar lightweight feel and blurring effect that make it a great makeup primer. We independently selected these deals and products because we love them, and we think you might like them at these prices.
CHARLOTTE’S MAGIC SKIN ON-THE-GO KITTRAVEL KIT
Has affiliate relationships, so we may get a commission if you purchase something through our links. For magical tips, tricks and expert advice on how to sculpt and highlight for killer cheekbones, book your FREE virtual consultation with Team Tilbury now! The world’s most beguiling makeup artist on beauty, stars, love, and sex. TikTok has completely changed how we shop for beauty products. The best example is Charlotte Tilbury’s Pinkgasm Beauty Light Wand, which is finally back in stock after being impossible to track down for half a year—so I suggest you grab one while you still can.
I’m generally skeptical of products that claim to be universally flattering, but I have a hard time imagining someone this would look bad on. The blend of rose and gold tones is just so perfect and makes me look as cute as a cartoon princess. I first saw the Light Wand—a shimmering pink blush and highlighter hybrid—in action in Madison Beer's Vogue “Beauty Secrets” video back in February, and shortly after, I couldn’t scroll TikTok without seeing it in a tutorial.
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Reviewed: Charlotte Tilbury Contour Wand and Blush Wand - The Everygirl
Reviewed: Charlotte Tilbury Contour Wand and Blush Wand.
Posted: Mon, 18 Oct 2021 07:00:00 GMT [source]
In the video, Tilbury says that no other beauty product compares to the “dreamy, fresh, glass-like, candlelight skin” effect of the wands. Many of the products in the advent calendar have become TikTok famous, including the beauty light wand and the pillow talk mascara. A quick search for viral Charlotte Tilbury products on TikTok reveals the search term has 458.8 million views. The wands are available in seven “beautifying, natural hues” ranging from gold to peach to rose, in both shimmer and radiant finishes. Many shades can be worn as either a highlighter or blush, each blending effortlessly into skin.
Charlotte Tilbury, a trailblazer in the beauty industry with a career spanning over 26 years, is the expert when it comes to beauty. Discover the secrets to getting Red Carpet Ready with our makeup artists’ exclusive tips and trick. And find your perfect skin solutions at Charlotte’s Magic Skin Clinic – from hydrating and soothing, to brightening and smoothing. From bronzing drops to gripping primers and juicy lip oils, we rounded up a list of the best e.l.f. products that work just as well (or better) than the the pricey high-end stuff and are all under $15. In a recent Instagram video, Tilbury explained that the wands, which offer various blush and highlight shades, are a “viral, sellout sensation,” for their ability to flatter and illuminate the complexion.
The e.l.f. version has less shimmer, which can be a good thing for many. Plus, it comes in five shades as opposed to just two. You can finally get Charlotte Tilbury's beloved Beauty Wand in Pinkgasm for $38 at charlottetilbury.com. Like I mentioned, there's currently a wait list of over 50,000 eager shoppers, but if you're unable to get your hands on it, the beauty wand is luckily still available in the shade Peachgasm.
The makeup pro says the product “never sits in” fine lines or pores. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute.
Comparable to Milk's Hydro Grip primer, this one has a similar gel formula with a tacky consistency that reviewers say keeps their makeup intact for hours. Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym. I usually prefer matte blushes, but the shimmer is so fine it doesn’t read as glittery—just fresh and dewy. It doesn’t emphasize the acne scarring on my cheeks and will be clutch this winter, when my skin gets pale and sallow.
Her outsize personality is lovingly parodied on TikTok, and she’s prone to referencing the stars—both longtime friends like Kate Moss, her children’s godmother, and those twinkling in the cosmos—as well as energy frequencies. Tilbury says, “I don’t want to see invisible women,” so her products make eyes look brighter and complexions more dewy, and are known for creating an intensely glamorous effect. The creamy formula comes housed in a squeezy tube with a sponge applicator, making it easy to dot on and blend for a satin sheen. "Apply directly from the tube in a C-shape along the cheekbone and toward your brow, then blend in a tapping motion with your fingers to instantly enhance your facial framework," Tilbury says.
It comes in three shades compared to Drunk Elephant's singular shade. With Tilbury’s recommendation and shoppers’ stamp of approval, we’ll definitely be adding this beauty must-have to our carts, ASAP. Be sure to check out the full range of Tilbury’s complexion-enhancing wands below. Flash-forward six months and a wait list of 50,0000 people later, and the Charlotte Tilbury Pinkgasm Light Wand has finally been restocked—and I haven’t gone a day without using it since it arrived at my doorstep. I was worried that the real thing wouldn’t measure up to the hundreds of videos I’ve seen, but I’m happy to report it’s even better in person. The Power Grip Primer needs no introduction, but we'll give you one anyway.
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